전시개요
전시개요
The 5th Korea Makgeolli Expo (MAXPO)
May 15 (Fri) - May 17 (Sun), 2026 (3 days)
aT Center (Yangjae-dong, Seocho-gu, Seoul)
Certified Exhibition by the Korea Exhibition Industry Promotion Association (2025)
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• Buyer Distribution Business Meeting :
A 1:1 business matching program with domestic and international buyers, offering exhibitors the opportunity to directly present their products and services. The program aims to deliver tangible results—from consultation s to contracts—and create opportunities to expand into new markets.
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• MAXPO Seminar: :
MAXPO hosts a range of professional programs, including seminars on the makgeolli and traditional liquor industry, as well as export consulting sessions.
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• New Media BTL Platform :
Through partnerships with various social media platforms such as Instagram, YouTube, and blogs, we support participating companies with PPL promotional opportunities.
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• Online Exhibition Hall :
Participating companies and their products are effectively showcased through the lineup page and main homepage exposure on the MAXPO website, with active promotion targeting buyers.
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• National Makgeolli Tasting Competition :
Makgeolli from across Korea is comprehensively evaluated based on taste, quality, and market appeal to strengthen regional brand competitiveness and promote market expansion. Judging is conducted by a panel of industry experts together with a consumer evaluation group.
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• Joseon Makgeolli Free Tasting Event :
Through sponsorship of the Free Tasting Zone, participating brands gain additional marketing opportunities to reach visitors beyond those who directly visit their booths.
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• Makgeolli King Awards
(Ver.5 Battle of Tastes) :An award program selected directly by MAXPO visitors. It reflects consumer preferences and needs, and winning products receive additional promotional support.
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• Pro-Makgeoller 4th Supporters Program :
An influencer supporters group composed of approximately 20 leading Korean bloggers, YouTubers, and celebrities promotes MAXPO and introduces key exhibitors and products.
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• MAXPO Collaboration Event :
MAXPO prepares a variety of events for approximately 35,000 visitors. Collaboration proposals with participating companies are welcome, providing opportunities to maximize brand exposure and promotional impact.
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• MAXPO Experience Programs :
Through hands-on programs such as makgeolli brewing and cocktail (highball) making, MAXPO offers unique attractions and a wide range of engaging experiences for visitors.
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• MAXPO Reels Contest :
Reels videos selected through the contest will be posted on major social media platforms to widely promote the appeal of MAXPO.
Alcoholic Beverages
Traditional makgeolli, premium makgeolli, fusion & trendy makgeolli, etc.
Traditional LiquorSoju & distilled spirits, yakju & cheongju (refined rice wine), fruit wine, medicinal & ceremonial liquor, etc.
Special LiquorPremium distilled spirits, cocktail & mixed products, collaboration liquors, etc.
Makgeolli Plus
Traditional anju (side dishes), Korean cuisine pairings, ready-to-eat items that pair well with makgeolli, etc.
Derivative ProductsMakgeolli powder, instant makgeolli kits, vinegar, health foods, cosmetics, etc.
Related ProductsDedicated glasses, ceramics & onggi (traditional earthenware), traditional liquor cultural merchandise, themed goods, etc.
Industry & Business
Nuruk (traditional fermentation starter), yeast & microbial strains, specialty grains, etc.
Brewing Equipment & TechnologyFermenters and brewing equipment, filtration, sterilization & storage technologies, packaging, etc.
Distribution & LogisticsRefrigerated & cold-chain logistics systems, e-commerce platforms, import & export support, etc.
Policy & Services
Promotional pavilions by local governments supporting the activation of the makgeolli and traditional liquor industry.
Korean Rice PromotionPavilions showcasing regional rice-based derivative products (makgeolli, processed foods, beverages, etc.).
ServicesBrewery experience tours & tourism, distribution, finance, publications, and related products.
